Ineffective Real Estate Ads

Ineffective Real Estate Ads

Is your real estate advertising really paying off?

Advertising is the life blood of most industries and even those with substantial networks, referrals and leads will still use advertising to build up their customer base and reach new prospects. Having ineffective real estate ads not only decreases the chances of sales, but it also costs a considerable amount of money which can hurt your bottom line. When your real estate ads do not pay off you can face more than just money issues.

So, how can you turn your efforts around and post successful real estate ads that can really boost your business efforts?  There are actually a number of ways that you can achieve your goal.

Building Trust

Although the housing market has gone on an uptick thanks to buyers becoming more confident in their purchases, trust will still need to be built before getting their business. Being transparent is an excellent way to shape your ads by avoiding obvious gimmicks and learning to separate your business from everyone else’s so you can really stand out.

Proper Targeting

You need to shape and place your ads so that they reach the right audience for the property that you are trying to sell. For example, placing ads for a multi-million dollar home on Craigslist which is the haven for cheap real estate deals is not a good idea. You need to match your ads to the audience most willing to make the purchase.

Make Things Easy

Are your ads easy for prospects to act upon?  If your advertisements are too long or overtly complicated, then many prospects will be turned away. While many prospects need to be nurtured, there are those who are ready to make a purchase right now and your ad may be standing in their way. Make sure your ad has the right information so that they can act quickly if they so desire.

Good Timing

This is one of the more difficult aspects to determine ineffective real estate ads as determining the right timing to sell property can be difficult to make. However, you should be watching the trends and noticing the details so that you can time your ads as best as you can.

Does it Look Too Good to Be True

Most people are programmed with the idea that if something looks too good to be true, it probably is. So, if your ad presents property that is too cheap or simply too good for the price, then it might actually be turning away potential buyers. Instead, try to downplay the property and then surprise those who are interested.

Being Consistent

There are times in which the market is catching up to your efforts. So, when you use techniques like print, direct mail and blogging it may take several months before you start really getting responses. So, budget accordingly and keep pressing.

Making the Right Kind of Noise

Advertising in one medium that is overloaded with ads may not push your sales through. So, be open to trying new methods to reach potential buyers such as cold calling or direct mail.

In the end, you will need to identify ineffective real estate ads and turn them around so that you can be successful.