Social Media in Real Estate
Social media can benefit the real estate industry. Even though people assume they can’t coexist with each other, developments within the past two decades have secured their compatibility as a single marketing ‘entity.’
Real estate agents can take everything from social media to further promote their businesses. The biggest reason supporting that fact? Social media is completely free—and it’s completely easy for a real estate agent to expand their reach on the web with their social media marketing efforts.
Social media, real estate… and how they connect
According to the California Association of Realtors, many real estate agents are using social media to promote their businesses and reach a wider audience than before. At least 67 percent use social media ‘to stay in touch with their clients,’ while at least 54 percent ‘use social media to easily access current and potential clients.’
Social media made at least 50 percent of these agents respond to potential clients faster. Social media also helps real estate agents promote their businesses to a younger crowd; around 44 percent did to market their business to a primarily younger demographic.
Around 66 percent of these same California-based Realtors consider social media marketing ‘an asset’ in promoting a real estate business online. Although the survey data was primarily based in California, the results practically relate to many, if not all, real estate markets across the United States and the world.
Social media and real estate share similar qualities. They both connect people together in pursuit of a common goal, and sometimes, foster long term connections that benefit people in the long run. When used together, a real estate agent can potentially establish better client relationships than they would have in person.
Building social media relationships for a real estate business
Real estate agents have to put effort into fostering meaningful connections with their clientele. Three of the most effective ways to start building social media relationships for real estate include:
- Posting engaging content on a daily basis. This can include sharing industry-related articles, photos of their current listings and other relevant information.
- Interacting with other users on a daily basis, such as commenting on other related profiles and answering user questions.
- Networking with other market professionals or communicating with other industry profiles to promote brand awareness.
Social networks connect people on a 24/7 basis, easing communication barriers that would have remained there in the past. Once those barriers are eased, both agents and clients can establish an offline relationship to facilitate the purchase and/or sale of a property.